We are a Canadian company based in Toronto and Mississauga whose focus is to help the hard of hearing and tinnitus sufferers. We have been in the business of hearing for over 30 years (since 1982) , the reason for the creation of this blog is to share our tips and experiences for what those suffering from hearing loss and/or tinnitus can do to improve their lives and regain the quality and comfort they had in the past. A big part of our strategy is publishing helpful articles incorporating experience we have gained and observations we have made over the last 30 years. Hearing and Audiology is an ever changing field as technology improves and aids become smaller, more powerful and more discrete, many people are completely unaware that the latest digital hearing aids are invisible once put inside the ear. Most people these days cannot tell if you are wearing hearing aids or not, the field is not as it was 20 years ago when it was obvious to everyone that a person was wearing a set of hearing aids. Technology in tinnitus treatment has finally evolved to the point where a difference can be made for those suffering from this unfortunate problem, again thanks in part to advanced technology and better microprocessors tinnitus maskers can better neutralize the ever present noise that only you are hearing, stay tuned for one of our informative articles coming early in the next week!